Linethin Productions created UX in U. Magazine  - a hybrid print - and - digital publication.

It lives inside a magazine stand holder equipped with a QR code that links readers to interactive digital content through an app.

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The goal: connect local businesses, creatives, and communities

in one interactive platform that drives engagement and foot traffic. Plus help movie filmmakers and musical Artist 

with distribution..

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How it works:

1. Each business advertising in the magazine gets its own magazine stand holder to display at their location.

2. The magazine stand holder QR code links to the digital version of the magazine - photo galleries, videos and more -  so readers can brows hands - free.

3. These magazine stand holders are also placed in high-traffic areas (airports, hospitals, lounges, library, etc. ).

4. The magazine combines local advertising, community services, filmmakers, musical artists and influencers - all featured side-by-side.

5. Some pages and ads include interactive QR links to watch a

business's TV commercial, view a movie trailer, watch a movie, listen to a song and more.

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The "Win Winners Game"

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This is the gamified element that sets the concept apart:

* Players scan the QR code on magazine stand holder to access the game.

* They complete missions (e.g,, visit a participating local business, watch a video, listen to a song or visit website) to find clues or answers win prizes, gifts or special offers.

* The first three players to text in the correct answers win prizes, gifts, or special offers.

* Businesses benefit by drawing people into their stores during low-traffic hours, drawing people to movies for filmmakers, drawing people to music for musical artists or draw people to websites.

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It's essentially a local scavenger hunt that boost business traffic , wrapped inside an interactive magazine.

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What Makes It Unique 

* Combine traditional print with modern QR technology and mobile engagement.

* Promotes local businesses alongside creative industries (film, music, community orgs).

*offers touch-free-access - designed post-Covid for users comfort.

* Includes a built-in marketing game that can increase foot traffic and engagement, this is optional businesses 

can still advertise in magazine concept and not participate in game.

* businesses can expect to see 30% or more increase in traffic when participating in the game.